IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Global Shipping Resumes Key Fees and Logistics Tips

Global Shipping Resumes Key Fees and Logistics Tips

International express return processing is complex, and clarifying cost responsibility is crucial. This article details the return process, defines the responsibilities of the sender, recipient, and courier company, and provides practical considerations to help you avoid logistics disputes and reduce the risk of losses. It clarifies who is responsible for return shipping costs, customs duties, and other related expenses under different circumstances, offering guidance for navigating potential disagreements and ensuring fair resolution.

11/03/2025 Logistics Encyclopedia
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Rising Shipping Costs Challenge Ecommerce Startups

Rising Shipping Costs Challenge Ecommerce Startups

International express shipping cost calculation is not a one-size-fits-all approach. Oversized and overweight goods, remote areas, urgent shipments, as well as special types like dangerous goods, perishable goods, and high-value items, all have different pricing methods. Cross-border e-commerce beginners need to understand these pricing blind spots to effectively control logistics costs. Understanding these nuances is crucial for managing expenses and optimizing shipping strategies in the global marketplace.

11/03/2025 Logistics Encyclopedia
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Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon's broad match algorithm for advertising has been upgraded, moving beyond simple 'wide net' strategies to more intelligent and precise targeting. By identifying synonyms and related terms, it expands ad reach and improves performance. Listing optimization is crucial to prevent a surge in ACOS (Advertising Cost of Sales). Embrace these changes and master Amazon Advertising to drive sales growth. This new approach aims for better relevance and efficiency in broad match campaigns.

12/29/2025 Logistics Industry Insights
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Google Ads Costs Surge Prompting Optimization Strategies

Google Ads Costs Surge Prompting Optimization Strategies

This article delves into five major reasons for the rising Cost-Per-Click (CPC) in Google Ads, including Smart Bidding, ad placement competition, industry competition, declining Quality Score, and imprecise search terms. It proposes corresponding strategies to help advertisers optimize their campaigns and improve their return on investment (ROI). The analysis aims to provide actionable insights for managing CPC effectively and maximizing the performance of Google Ads campaigns in a competitive landscape.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Adapt FBA Strategies Amid Black Friday Demand

Amazon Sellers Adapt FBA Strategies Amid Black Friday Demand

Amazon FBA storage is reaching capacity, posing overage fee risks for sellers as Black Friday approaches. Amazon's promotion of increased storage and satellite warehouse services is essentially a disguised price increase. Sellers need to analyze the situation carefully, weigh the pros and cons, and choose the optimal storage expansion solution to minimize losses and navigate market challenges. They should evaluate if the cost of expansion outweighs the potential loss from overage fees and lost sales.

12/29/2025 Logistics
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Smart Ports The Transformation Path for Future Logistics

Smart Ports The Transformation Path for Future Logistics

Smart ports leverage technologies like artificial intelligence and the Internet of Things to enhance logistics efficiency, safety, and sustainability. In the next five years, it is anticipated that over half of new port projects will be automated, resulting in a cost reduction of 25%-55%. Despite challenges such as high costs and extreme weather, the prospects for smart port development remain promising. Strategic investments are expected to strengthen infrastructure and capacity, driving continuous progress in the industry.

07/22/2025 Logistics
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Shanghai Port Customs Clearance Key Costs and Procedures

Shanghai Port Customs Clearance Key Costs and Procedures

This article provides a detailed interpretation of the customs declaration process and cost structure for returned goods at Shanghai Yangshan Port. It offers professional customs declaration services for various types of goods, including equipment, timber, food, and chemicals. The article also includes value-added services such as free HS code classification and document preparation, aiming to help customers resolve return issues and reduce return risks. We specialize in facilitating the smooth and efficient return of goods through Yangshan Port.

02/06/2025 Customs Knowledge
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FCL Ocean Freight Faces Fees Weight Limits Customs Hurdles

FCL Ocean Freight Faces Fees Weight Limits Customs Hurdles

This article provides a detailed analysis of common destination charges in full container load (FCL) ocean freight, weight restrictions for different generations of containers, and practical tips for expediting customs declarations by providing GTIN and CAS codes. The aim is to assist shippers in conducting ocean freight operations more efficiently and reducing potential costs. It covers key aspects of destination charges and provides actionable advice for improving customs clearance processes, ultimately leading to smoother and more cost-effective shipping.

08/21/2025 Logistics Encyclopedia
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Freight Forwarders Guide to Dangerous Goods and FOB Terms

Freight Forwarders Guide to Dangerous Goods and FOB Terms

This article focuses on dangerous goods declaration and FOB terms. It explains the role of the dangerous goods packaging certificate in dangerous goods declaration and the division of cost responsibilities between buyers and sellers under FOB terms. The aim is to help freight forwarders avoid risks and improve work efficiency. It provides practical insights into navigating the complexities of these crucial aspects of international trade, ensuring smoother and safer shipping processes while clarifying financial obligations for all parties involved.

08/21/2025 Logistics Encyclopedia
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